There is no shortage of clients for any business, in any economy. There is just a shortage of ideas which give incentive for people to deal with you. When people tighten their belts and that affects your ability to pay your own bills, you need to respond. Luckily, there is much you can do to tough it out without trashing your brand or losing valuable employees. Here are just 3 of a thousand ways you can weather the storms…
SIGNAGE: WHAT CAN YOU READ IN 10 SECONDS?
Passing traffic just doesn’t have the time to read all that expensive signage, and if you are tucked away from the main-street your problem is compounded. My advice? Go for simple. Whatever piques someone’s interest and can be read as they drive by, works. Even a web address can arouse interest… they’ll Google you – and HERE is where you pitch yourself.
HOW WELL DO YOU KNOW YOUR CUSTOMERS? LISTEN, TAKE NOTE, ACT…
There are so many variables here! Listen, take note, and act. Your attention to details like birthdays, anniversaries, family events, particular likes and dislikes will pay dividends. A quick sms will tell them you care and in my experience 90% of the time they respond…
PARTNER WITH LOCAL BUSINESSES
Chances are, the businesses around you will seize the opportunity to support each other. Talk to them. You may be surprised at how collegial they can be!
I have been there, and I have weathered the storm with a thousand ideas. You can too. That is Shishu. Agnelo. 0449 592 728
