Like most new business owners, I initially worried about retaining every client. I believed that no matter how hard we worked, how seriously we took our obligations to them – one wrong step could spell disaster. I now know that there is no such thing as a ‘lifetime’ client…
There is loyalty, yes. And then there is Life – ever changing, ever evolving. Much loved clients move interstate, change careers and/or personal lives as they move from one circumstance to another.
But one thing’s for sure… these people become lifetime Advocates. When you’ve done the right thing by them, they will remember how you made them feel and will return in person or through their advocacy of you with others.
It’s a good life principle, and it’s good for business. Stick to those principles and apply them assiduously with each and every person… this is what endures and sets you apart. It is why they will always remember you fondly, advocate on your behalf, and spread the word.
That is Shishu. Agnelo. 0449 592 728
