For a small business, the time spent responding to phone, text or social media enquiries is critical. You’re answering the phone but are you replying to texts? If not, you are not only losing younger customers but telling those same people you are not really switched on…
DO YOU RUN A 9-5 BUSINESS? RESPOND ASAP
Here’s the thing: people don’t’ think ‘9 to 5’ anymore. Thus, if you are not available to them they will move on and your business will suffer – it’s as simple as that. After hours, you need to divert enquiries and manage them as quickly as possible… potential customers are looking for a response; you are looking to increase your customer-base. It’s simple math!
DO YOU RUN A RESTAURANT? SAME STORY
Open between Lunch some days and Dinner others? That’s a fact of life for restaurants, but ‘closed’ doesn’t mean you don’t take bookings! Your response to enquiries really matters, and it should never be “We are open between… etc. … call back then.” Instead, ask them to leave a message – AND RESPOND within a reasonable time (not your reasonable time; theirs!).
DOES THAT MEAN YOU WORK HARDER?
Yes. After a long day you may be exhausted. And so it should be, because that means every cent you’ve invested in this business is working for you. And the proof of that? The people who love what you do and flock through your door.
Agnelo. 0449 592 728
